Kruuse is an ambitious global supplier of veterinary equipment on its way to becoming the leading product innovator in the market. To help achieve this goal Kruuse teamed up with DEVELOPA. We conducted a process to develop a series of strategic flagship products, helping distinguish Kruuse from its competitors. Innovation and design form powerful tools in getting noticed and will contribute to securing a sustainable position as a market leader for Kruuse.

DEVELOPA worked with Kruuse’s management to advise on implementing a new innovation management board. By delegating the responsibility for innovation across the leadership of the entire organisation, Kruuse will be in shape to identify and act on opportunities in the most effective manner.