Highly Desirable Innovation.
Bringing customisable functionality and aesthetics to a global sleep-system platform with high-end appeal.
Highly Desirable Innovation.
DEVELOPA and Tempur Sealy International, the world’s largest bedding provider, recently teamed up to develop the next generation in innovative sleep-system solutions. DEVELOPA’s role was to provoke and inspire the Tempur Sealy R&D organisation with a series of innovative product concepts that were to be desirable, feasible and viable as near-future product opportunities in the global market place.
Developing a sleep-system platform for the global market place is a highly challenging task due to the complexity of customising to national sleep-system standards.
DEVELOPA investigated unmet market needs through the Tempur Sealy sales organisation. Insights were transformed into a series of platform concepts innovating with individual user customisation in configuration of sleep-system sizing, functional comfort technologies, and design aesthetics.
DEVELOPA’s system of progressive aesthetics development tools were used to embody these innovations in the physical platforms, creating and conveying the significance of the appealing product design language.
"Working together with DEVELOPA, we successfully fused the complexity of market and consumer insights, technologies, and brand identity. The resulting designs are bold in ambition, feasible and offer us inspiring perspectives on the modularity of product systems."Niels Julskjær, Director of Innovation & Development, Tempur Sealy International.
Niels Julskjær, Director of Innovation & Development, Tempur Sealy International.
Tempur Sealy International
http://www.tempursealy.com