In collaboration with the LEGO Group, DEVELOPA conducted a series of workshops to support the LEGO Duplo® front-end development process. Internal and external global partners gathered and shared a broad range of insights. Exercising DEVELOPA’s front-end tools, the team creatively transformed these insights into exciting future products and services propositions.

DEVELOPA was responsible for guiding the process to ensure the quality and direction of the output. Dedicated tools were developed to ensure professionals of differing skills and knowledge-sets could easily collaborate in generating relevant inspirational output. The innovative product and communication propositions will help in further progressing the LEGO Duplo® brand. DEVELOPA will continue to work with the LEGO Group’s Duplo® design and marketing team to refine, validate and mature the propositions.